KHS Brand
Introducing our new logo! Everything past, is brand new again.
Brand Promise
The Kentucky Historical Society’s immersive culture of discovery makes history come alive in meaningful ways that shape current perspectives.
Brand Design
Our new logo designs portray an aesthetic that incorporates both traditional and contemporary elements, with recognition for our past and our future. Three concentric rings of radiating “frames” represent the three buildings on our campus as one. The "emblem" is the center of many stories shared widely, and is inspired by the interior dome of Kentucky’s Old State Capitol.
Download a PDF with more details on our logo variations, color palette and typography.
Brand Position
The Kentucky Historical Society is the trusted authority on the Commonwealth’s history and the steward of priceless artifacts, documents, images, and stories. KHS is the repository and voice of Kentucky’s past and the link to its future. Through authentic storytelling, engaging exhibits, extensive resources, and stimulating experiences, KHS inspires and captivates audiences with the people, places, and events that have shaped Kentucky’s rich history and culture.
Brand Objectives
To represent leadership and authority in the understanding and advancement of Kentucky history within the Commonwealth and to the wider world.
To engage a broad and diverse audience with the joy of discovery and the valuable insight that Kentucky’s rich history brings.
To increase awareness of KHS, connect with communities, build trust, and generate rewarding relationships.
Brand Pillars
DISCOVERY: A commitment to research, education, and scholarship, creating content and programs that inspire continued learning throughout life.
AUTHENTICITY: Investigating, validating, and preserving Kentucky’s treasured history in archives, collections, museums, narratives, and events.
ENGAGEMENT: Being outgoing, active, accessible, inclusive, and collaborative. Sharing resonant, resounding stories that reward audiences and enrich their lives. Providing stimulating experiences throughout all facets of the organization and fostering strong, meaningful relationships.
INNOVATION: Embrace technologies and environmental design that make Kentucky history more immersive and compelling.
Contact our Marketing and Communications Team for more information:
- Dana Zinger | Director, Marketing Communications
- Kelly O. Brengelman | Marketing Administrator
- Greg Hardison | Creative Engagement Specialist